SERA Florist was founded by Salsabila Serafina Anjani (Caca) and Yusuf Muhammad Rizki (Ucup), a couple who met during their time at SBM ITB (School of Business and Management, Institut Teknologi Bandung). What began as Caca’s personal hobby naturally grew when Ucup, who later became Co-Founder and CEO, discovered his own passion for floristry and decided to build the business together after graduating.

Today, SERA Florist continues to grow as a space where craftsmanship, color, and emotion come together. Every arrangement reflects their collaboration: Caca with her strong design instinct, and Ucup with his drive to lead and take bold steps forward. They believe their journey is still long, and that SERA has the potential to grow even bigger—shining brighter with every step.